Week Two

The second meeting of Trinum media to discuss the progress of the work for the clients at Electric Lime took place on the 25/04/2012.

The team began to look at initial branding ideas based on the clients name 'Electric Lime' The group began by looking in detail at the brief set by the clients, picking out key words that conveyed the message of the brand. From this brainstorming session, Vicki created a mood board to help the process of creating visuals for the brand. Finally the group began to create the pitch documents for the client.

Existing letters sent out by estate agents

First Meeting

The first meeting of Trinum media to discuss project for clients Electric Lime took place on the 18/04/12

The first things that we discussed were;

• A company brief and vision statement.
• Collecting resources for all apartments, 2D plans, 3D models. photographs and verbal descriptions.
• Beginning the branding process by thinking about the company image and intended audience.

James and Victoria decided to collate all the above information and James would begin to work on the branding guidelines.

It was also decided that the final product outcomes for Electric Lime would be an iPad application incorporating an iBook and also a full print package consisting of  letterhead, fliers, posters, property information leaflets and promotional products such as shot glasses, keyrings, bottle openers, etc.

Finally the content for the iPad app was discussed briefly and Adrian and Victoria would work together to come up with a suitable layout and style to ensure the final outcome is user friendly.

Three floor plans for the concept apartments